Project Type: Advertising Campaign
Role: Motion Design
Team: 4 Members
Tools: After Effects, Cinema 4D
Period: March 2025
The "Make It Hot Again" campaign for Heinz Jalapeño Ketchup taps into remix culture, transforming leftovers into exciting breakfast dishes.
Partnering with Migos, the campaign reimagines iconic food-related songs with lyrics inspired by Heinz, creating a spicy playlist. Through digital activations and in-person events, Heinz positions itself as the key ingredient in remixing everyday meals, making old food feel fresh and bold again.
Campaign Video
Caseboard
3D Assets
Posters
Spotify UI
Social Media
Credits:
Art Directon: Bona Kim
Motion Design: Minji Kim
UX/UI Design: Sujeong Chae, Yufei Ding
