Buddie

Project Type: Advertising Campaign

Role: Motion & 3D Design

Team: 6 Members

Tools: Cinema 4D, Blender, After Effect, Figma

Period: February 2025

Awards:

IBM Call for Code Hackathon – 1st Place

Tiled Call for Code Hackathon – Best in Show Award

Young Ones ADC – Finalist

Some struggles are invisible. For children with Borderline Intellectual Functioning (BIF), every day feels like a quiet battle—trying to keep up, trying to fit in, but always falling just a step behind. The hardest part? Most people don’t even realize they need help.

Buddie is an AI-powered assistant designed to support children with BIF. It combines a child-friendly tablet, sensory case, smartwatch for safety, and a parent app for insights. The app provides step-by-step guidance and interactive simulations to help children with learning and social skills. The smartwatch offers task reminders and GPS alerts to ensure safety. Buddie helps parents track progress and connect with professionals, ensuring children get the support they need.

Campaign Video