Project Type: Motion-led Branding
Role: Art Direction, Motion & 3D Design
Tools: Cinema 4D, Redshift, After Effects, Illustrator
Period: February 2025
Instructor: Joseph Donaldson
Breeze is a conceptual brand that captures and bottles the air from a rainy place. It brings a unique climate and atmosphere, offering an emotional and immersive experience of nature.
The branding focuses on organic shapes that reflect the fluid and gentle nature of air. This feeling is translated into a clean, minimal identity system — including logo design, product mockups, and a 3D-animated commercial video.
The final deliverable was a 15-second short video that visualizes the ingredients of Breeze and explores its sensory rhythm.
Final Video
Keyframes
Logo
The logotype is designed to reflect the soft, flowing quality of air — with curves that suggest movement and quiet rhythm.
Packaging Design
Brand Applications
